Every booth,
accounted for.
IRL Studio is the platform for running in-real-life brand activations — plan it, staff it, and prove it, from the brief all the way to the recap.
From campaign to recap, one spine.
The same nouns the field uses — made literal, so nothing gets lost between the brief and the proof.
Plan the campaign
Set the brief, budget, and timeline. Optionally tie it to the client funding the work.
Schedule activations
One booth, one place, one time. Assign shifts and fill them from your roster.
Capture field reports
Ambassadors check in, log metrics, and shoot photos from the booth — camera-first, low-friction.
Publish the recap
Curate, approve, and roll raw reports into a polished, client-ready recap.
Built for the people running it.
Schedule & staff
Book activations, assign shifts, and fill them from a roster you control. No-show rate, in plain sight.
The curation gate
Promote raw field reports into client-ready recaps. Approve, edit, and publish — a real step, not an afterthought.
Live field signal
Every booth check-in as it happens — on-site, scheduled, pending, or flagged. Dispatch support before it becomes an issue.
Recaps that sell
Photo-rich, metric-forward proof your client wants to show off. The polish budget lives here — and it shows.
The recap is the product.
Where the client judges success — so it reads like a finished case study, not a data dump.
Priced per active campaign.
Early-access pricing locks in for your first year. No card to join.
For a single team running a few campaigns.
For agencies running campaigns year-round.
For high-volume programs & brand teams.
Put your next activation on the record.
Join the early-access cohort of organizers running IRL the way it should be run.